What is Buen Fin?



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November and December are crazy months here in La Paz.  Christmas shopping seems to be starting earlier and earlier each year and while out running errands the past few weeks, I noticed people are already filling up their shopping carts with holiday goodies.

Speaking of goodies, did you notice shoppers enjoying Buen Fin, which was celebrated this past weekend?

The Mexican federal government, along with the private sector, has come up with the initiative called “Buen Fin” (Good Weekend), similar to Black Friday in the US. It took place over the weekend of November 15th-18th. Discounts of up to 60% were said to be available at participating merchants in 200 cities across Mexico.

Officials hope Buen Fin will boost domestic consumption for the holiday season and are using the marketing scheme to kick off Christmas shopping and the December shopping binge.

In La Paz, several businesses hung Buen Fin signs in their storefronts in hopes of luring shoppers inside. Box stores including Home Depot, Sears, Liverpool and Office Max all offered discounts on merchandise including big screen TVs and computers.  Smaller retailers also promoted stiff discounts on selected merchandise.

Local papers reported that after the long weekend, business owners were happy with the Buen Fin response.

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