What is Buen Fin?



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November 17th to the 20th

TBC

November and December are crazy months here in La Paz.  Christmas shopping seems to be starting earlier and earlier (have you seen the box stores full of Christmas decorations already?) each year and while out running errands the past few days, I noticed people are already filling up their shopping carts with holiday goodies.

Speaking of goodies, you will definitely notice an uptick in shoppers enjoying the Buen Fin weekend, as it has become one of the craziest retail weekends in the country, and La Paz is no exception.

The Mexican federal government, along with the private sector, has come up with the initiative called “Buen Fin” (Good Weekend), similar to Black Friday in the US in 2011. It will take place over the weekend of November 17th to the 20th. Discounts of up to 60% are said to be available at participating merchants in 200 cities across Mexico.

Officials hope Buen Fin will boost domestic consumption for the holiday season and are using the marketing scheme to kick off Christmas shopping and the December shopping binge.

In La Paz, several businesses will take part in the Buen Fin festivities. Signs will soon be up in their storefronts in hopes of luring shoppers inside. Box stores including Home Depot, Sears, Liverpool and Office Max all offer discounts on merchandise including furniture, big screen TVs and computers.  Smaller retailers will also promote stiff discounts on selected merchandise. Enjoy the sales!

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