Serena Condominiums, New Concept in a Condominium Development

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By Susan Fogel

There is a new condominium development opening soon. And it is different from the rest. Unlike other condominium complexes that are often plopped down on a busy street or in an area surrounded by commercial establishments, Serena Condominiums is located inside the high-end, gated community of Pedregal de La Paz. Pedregal is one of the most expensive and exclusive developments in La Paz.

Eight years ago, Daniel Perez Arce Diez and his wife Rosanna arrived in La Paz from Mexico City. Perez came as the project manager for a Spanish development company, ISOLUX. After three years, the project stopped dead. Perez looked around and wondered what to do next.

He was ready to return to Mexico City, but Rosanna and the family refused to go. They had fallen in love with our beautiful, peaceful city. For a few years, Perez used his 30 years of construction business experience working on government projects like schools. However, Perez is an entrepreneur and wanted to work for himself.

Gathering together some investors and a partner, Perez purchased some land within Pedregal. After conducting two market studies, Perez knew that he had to deliver something different, with better construction and a better product.

Daniel and Rosanna have lived in 12 homes over the years. He says that Rosanna is “everything to the project”, from planner, public relations expert, and designer. If anyone knows what is lacking in current home offerings, and what little luxuries are needed, it is Rosanna!

A powerhouse of sparkling goodwill, Rosanna took us for a tour of the property. Never missing a beat in her description of what each space was, she dodged sacks of concrete, overturned buckets, and other hazards on an active construction site. None of that mattered, Rosanna painted a vivid picture of what is to come, and La Paz, you will love it.

Imagine owning a two or three bedroom condo with a view of the bay, and city lights for US$300,000! Imagine having all of the amenities and security of Pedregal and also having your own community pool and gym. Take the elevator (or walk up) to the third-floor gym, and gaze across to the bay, as you run on the treadmill. The first floor apartments are separated from the pool deck by lovely garden strips, providing privacy, but not interfering with easy access. Imagine having all of this for the lower homeowner dues of the Serena Condominiums. Added to this is the right of the Serena owners to use the tennis courts and planned Olympic-sized swimming pool of Pedregal.

There will be 24 apartments in this first building. Each unit will have two covered parking spaces, dual pane windows and will come with stainless steel appliances. Standard finishes are marble, tumbled marble, and granite. Prospective buyers are also free to choose other finishes and upgrades. The show home will be completed this April and Perez hopes to have sold eight or nine condos by year end. All construction will be completed by October 2015 with the hope that all units will be sold by 2016.

When asked what he would like to say to you, Perez said that Serena Condominiums are equally as wonderful for full time or part time living. He says you can feel like you are on vacation all the time. And if you are buying a Serena Condominium as a second home, you can leave it and know it will be safe and secure until your return.

Perez is planning to join the Multiple Listing Service (BCS/MLS) and will work with other MLS agents. Watch this paper for the “Gran Inauguracion” of Serena Condominiums. To see floorplans and renderings, visit their website: or call Daniel Perez: 612 129 4457. Ask your real estate agent to take you on a tour.

Welcome home to Serena Condominiums.

Susan Fogel has retired from active real estate sales, and is developing an online video course addressing how to live and work in Mexico. She is available to consult with you regarding choosing an agent or smoothing out an issue if you are in a transaction.


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