RED Sustainable Travel of La Paz a Finalist

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The Hotel and Tourism Management Association of La Paz (EMPRHOTUR) is pleased to report that “RED” Sustainable Travel (RED), a socially responsible company that promotes the development of tourism in Mexico towards more sustainable and renewable models, is among the three finalists for the The Innovation Award, which is a category among the Tourism for Tomorrow Awards 2015.

The Innovation Award is given to organizations providing innovative solutions to overcoming the challenges faced by Travel & Tourism in implementing sustainability in practice.

The Tourism for Tomorrow Awards are handed out by the World Travel & Tourism Council (WTTC). With categories covering destination stewardship, community benefit, environmental management, workforce development and innovation, and a rigorous judging process, these Awards provide the highest accolade for sustainability in the global Travel & Tourism industry. RED Sustainable Travel has been selected as a finalist from a field of 158 applicants for the Innovation Award, together with ABTA Global Welfare Guidance for Animals in Tourism, and Trip Advisor Green Leaders.

Note that RED Sustainable Travel is the only Mexican company that is among the nominees in any of the categories.

The “Tourism for Tomorrow Awards” recognizes the best practices of tourism enterprises worldwide already working successfully following criteria of environmental and social sustainability.

To reach this end, candidates undergo a rigorous evaluation process that takes place in three steps: an initial evaluation by a committee of experts to select those applications that meet the criteria regarding the environment, support for protection of cultural and natural heritage, and provisions for direct benefits to social and economic welfare of the local population.

In a second phase, the jury evaluates each finalist, with an assessment presented to another panel of experts previously selected where a winner in each of the five award-winning categories will be decided: Community, Best Destination, Environmental, Innovation and People.

The winners will be announced at the 15th World Summit of WTTC, Madrid, Spain, on April 15th and 16th of this year.

RED Sustainable Travel is a hybrid social enterprise based in La Paz, Baja California Sur, Mexico. RED’s for profit tour operator and non-profit sister corporation share the mission to foment tourism models that support the conservation of natural and cultural patrimony, generate sustainable employment alternatives, and strengthen micro-enterprises in communities throughout northwest Mexico. For more information, visit


Innovation Award

Finalist – TripAdvisor GreenLeaders, USA

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