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Governor Marcos Covarrubias Villaseñor has just announced that on June 5th, the Secretary of Tourism, Gloria Guevara Manzo, will be in Baja California Sur to declare Loreto a “Pueblo Mágico” or Magical Town.
Being a “Magical Town” is a recognition awarded by the federal Secretary of Tourism, under one of their flagship programs that started in 2001, to those towns that have preserved their great cultural and historical wealth on which they base their identity.
Secretary Guevara Manzo and her committee spent time in February of this year in Loreto.  The committee visited with local Loreto businesspeople as well as municipal and state government officials, who all have been working for over a year to complete and meet all the requirements of an official nomination for the “Magical Village” designation. The nomination papers were received last month in Mexico City.
The designation recognizes Loreto’s rich cultural heritage as the first mission settled in the entire Baja California peninsula in 1697, which from this base all other missions across California were established.  Also, Loreto was the first capital of Baja California and as a “Pueblo Magico” a commitment will be created to maintain and take care of their cultural and historical patrimony.
Mexico’s Magical Towns range from tiny, almost undiscovered villages on the coast to sizeable inland cities. What they all have in common is that they have some truly special cultural, historic or social importance.  As of March 2012, there were 53 designated “Pueblo Magicos” in the country.
Baja California Sur’s only other “Pueblo Magico” is the town of Todos Santos.
Towns accepted into the program generally have access to federal funds for publicity and improvements.  In January of this year, for example, it was announced that the federal government, though FONATUR (National Agency for the Promotion of Tourism) was spending 163 million pesos in rehabilitating tourist infrastructure in the city; 141 million pesos had been earmarked for special projects and 22 million for maintenance of existing infrastructure.
“With great satisfaction we can announce that Secretary Guevara Manzo will be in Loreto on June 5th to declare that Loreto will enter the program of “Pueblos Magicos”. This will be a benefit not only to tourism for the region but also to the people of Loreto,” Governor Covarrubias said.
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