La Paz Offering Better Options In Tourism: Pedro Aguilar



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• In 2014, La Paz has positioned itself as an ideal place for tourism

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The City of La Paz, through the Municipal Department of Tourism, is reporting that during the year 2014, La Paz has successfully positioned itself as an ideal place for tourism.  The Director of Tourism Pedro Aguilar Bazua, in the 3rd State of the City  address that was presented by La Paz Mayor Esther Ponce Beltran, stated that this year has been very important to La Paz in its quest to become a major tourist destination in the country.  Aguilar Bazua mentioned that, with positive results of several high profile events as his back up, the municipality of La Paz has become an ideal place for vacationers and even residents themselves, who enjoy the natural and cultural attractions offered by the growing tourist destination.

“Today, more than ever, tourists have more options to enjoy La Paz.  With the opening of new restaurants and hotels in La Paz, as well as highly organized events, tourism has increased and it has greatly improved the economy and increased jobs in the area.”

Bazúa Aguilar stressed that traditional festivals such as Carnaval La Paz 2014, the largest in Baja California Sur, was a success in all respects.  The commercial area of downtown as well as businesses along the malecon and street vendors recorded good sales in general. Attendance to the live entertainment on the main stage located on the malecon and 16 de Septiembre was to date the best ever recorded in La Paz.

Also, festivals such as the Todos Santos Film Festival, the Chili and Fresa Festival of Pescadero and sporting events such as Lord of the Wind Showdown and the very successful first ever Triathlon La Paz 2014, to name a few, reactivated the economy and gave greater importance to the municipality. It not only helped local tourism but also has positioned the entire municipality of La Paz as a tourist attraction, providing entertainment for paceños and visitors, giving life to local traditions.

During Semana Santa 2014, the economy picked up considerably with destinations such as like Barriles, Todos Santos and El Pescadero with 70% occupancy and the beaches of El Tecolote, Pichilingue, The Coromuel, La Ventana and El Sargento among others, full of visitors, welcoming local, national and international tourists.  Local hotels in La Paz were reporting an 80% occupancy rate over the same holiday period.

In short, Aguilar Bazua said the balance to date has been very positive.  Events have run smoothly in coordination with the business chamber and between the three levels of government. This coordination will continue to provide a quality destination for any event.  The director said his department would continue working to position La Paz as one of the best tourist destinations in Mexico, which is one of the priorities of Mayor Esther Ponce Beltrán.

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