EMPRHOTUR Earmarks 9.4 Million Pesos for Promoting La Paz, BCS in 2013

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During the first general meeting of 2013 of the Association of Hotels and Tourist Enterprises (EMPRHOTUR), the organization announced that it will be spending 9.4 million pesos over the next year in national and international promotion and marketing of the capital city of Baja California Sur.
The meeting was presided by the President of EMPRHOTUR, Agustín Olachea Nogueda, the State’s Secretary of Tourism, Rubén Reachi Lugo, and the Director of Tourism for the Municipality of La Paz, Pedro Aguilar Bazua.
Ana Garcia Altable, the manager of the Tourism of La Paz Trust presented the marketing budget at the general meeting to association members and the media, explaining where money will be spent over the next 12 months.  Garcia Altable said that for marketing La Paz nationally, main expenditures of the budget include attending tourism fairs, expositions and seminars as well as attending the National Tourism Tianguis, where the city will be represented along with other destinations in BCS.
This year is was also announced that EMPRHOTUR plans to market a Promotional Tour of the Grey Whales in August of this year in conjunction with the airlines to promote tourism to the city; the objective is to attend events where the airlines will be selling direct seats to city and at those events, La Paz representatives can promote Grey Whale touring packages to go along with their airfare.
Internationally, EMPRHOTUR will continue to promote La Paz heavily on the western coast of the U.S. and Canada, it’s strongest international market.   It was emphasized that in cooperation with the campaign of the Committee of Tourism Promotion in Mexico (CPTM), La Paz will have presence in specialized magazines that promote adventure tourism that the destination has to offer as well as continued presence on the internet and social media. The association will also continue to host Familiarization Trips, which have been highly popular in the past.  The FAM trips brings journalists and travel writers to the destination to learn about the city, its people and enjoy its attractions.

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